You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your vision to life. It’s going to be amazing. Before you get too far, have you thought about your users and how
Engage Mobile Readers So you have a solid mobile-optimized website that passes Google’s Mobile-Friendly Test. You also incorporated some mobile optimization best practices, and you’re feeling pretty confident. Before you get too comfortable, a solid structure and design for your web page is only half the battle. Start With a Best Practice Remember our
Avoid Being Abandoned Last week we discussed embracing the mobile-friendly movement. Take a moment and look around, if you’re not reading this on a mobile device, you probably have one (or two) sitting within reach. Remember the last time you accessed a site on a mobile device, and you couldn’t read the text, or
Last week Google rolled out their mobile-friendly update. Web chatter leading up to the April 21st roll-out contained headlines with phrases like “wreak havoc on small business” and “Brace Yourselves”. “Mobilegeddon” descended full force – complete with flaming asteroids and mushroom clouds. Before we tackle “Mobilegeddon”, it’s important to understand Google’s Mobile-Friendly Algorithm. Google’s
At MetroStar we believe collaboration is the foundation for innovation. One of the ways we instill collaboration and innovation into our culture is through our Digital Ignite sessions. The Ignite sessions are used as an open forum where team members can discuss best practices, trending topics, share work to elicit feedback, conduct an experiment or
