When it comes to User Experience (UX), a data-driven design approach is a smart and savvy way to evolve a website, app, or any other digital product. It not only sets the rhythm of the experience; it follows the beat of the users—what they feel, think, and do. In the same way that DJs and
You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics are outweighing the needs of the user. As advocates for your users, you must persuade your clients and stakeholders to put the users
Oh no. It’s happening. You’re sitting in a meeting and one of those horribly awkward moments has arrived when no one knows the answer to an important question: how do we incorporate User Experience (UX) into this project? Your company has heard about UX, realized its importance, and hired all the right people but…now what?
I Love Cognitive Psychology Cognitive psychology taught me that even really smart, capable individuals are susceptible to cognitive biases simply because we’re humans and that’s what humans do. A few examples of cognitive biases are: Confirmation Bias: Our natural tendency to be drawn to information that reinforces our own views Hindsight Bias: A tendency to
You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your vision to life. It’s going to be amazing. Before you get too far, have you thought about your users and how they
At MetroStar we believe collaboration is the foundation for innovation. One of the ways we instill collaboration and innovation into our culture is through our Digital Ignite sessions. The Ignite sessions are used as an open forum where team members can discuss best practices, trending topics, share work to elicit feedback, conduct an experiment or