Strong Information Architecture Makes Your Digital Strategy

Strong Information Architecture Makes Your Digital Strategy Digital Strategy. Data Accessibility. Community … It’s no wonder why we’re excited to be a sponsor for World IA Day DC 2018. This annual gathering, hosted by the Information Architecture Institute, connects people that are passionate about Information Architecture (IA) with other like-minded professionals to share their thoughts, ideas, and work. As technologies evolve considerably from year to year, a recurring topic

Mac OS X Turns 16: How Apple Simplified Its UI Design

With Steve Jobs back at the helm in 2001, Apple forever changed the game in computer user interface (UI) design when it unveiled Mac OS X. As narrated in Inside Steve’s Brain, it was clear that in the process of developing OS X, Jobs put a heavy focus on fully revamping the Mac OS

By | 2017-05-02T17:01:31+00:00 March 24th, 2017|Categories: Digital, UX/UI|Tags: , , , |

Design Thinking [Video]

What is Design Thinking A designer’s work is often perceived as the final object or deliverable of a project but the reality is that great, user-friendly design is a process. Understand the Why If you haven’t seen Simon Sinek’s “Start With Why” TedTalk, it’s a great look into the bigger picture surrounding the importance

By | 2017-05-25T17:17:07+00:00 September 6th, 2016|Categories: Digital, UX/UI|Tags: , , , , |

Making Applications Accessible for Everyone

The Growing Digital Population Today the internet has an estimated 3.4 billion users, this is 46% of world’s population. Within America, usage of mobile technology is only growing – 68% have smartphones and 45% have tablets. People are constantly engaging with applications on these devices for entertainment, education, productivity, and much more. As usage

Siri vs. Alexa | Which One Has the Superior User Experience?

Apple’s Siri has dominated the virtual personal assistant market since it was introduced as a feature of the iPhone 4s in 2011. However, Amazon has made massive strides to compete with Siri with the release of Amazon Echo and its voice-enabled feature, Alexa, earlier this year. While Siri and Alexa have some key differences,

By | 2017-01-23T16:54:12+00:00 June 30th, 2016|Categories: Digital, UX/UI|Tags: , , |

10 Heuristics of User Experience (UX) [Video]

An easy-to-use product will win hearts. In our first installment of our MetroStar Minute series, we cover our top 10 heuristics (approaches to quickly achieve immediate goals) for incorporating superb UX into your next product design. By taking a “user-first” approach, your team will build a product that your users can’t help but love.

By | 2017-02-23T16:14:54+00:00 February 11th, 2016|Categories: Digital, UX/UI|Tags: , |

The Importance of Incorporating User Experience into Your Products

You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your vision to life. It’s going to be amazing. Before you get too far, have you thought about your users and how