Data-Driven Design: Approaching UX with Musical Intuition

When it comes to User Experience (UX), a data-driven design approach is a smart and savvy way to evolve a website, app, or any other digital product. It not only sets the rhythm of the experience; it follows the beat of the users—what they feel, think, and do. In the same way that DJs and

By | May 9th, 2017|Categories: Digital, UX/UI|Tags: , , |

Mac OS X Turns 16: How Apple Simplified Its UI Design

With Steve Jobs back at the helm in 2001, Apple forever changed the game in computer user interface (UI) design when it unveiled Mac OS X. As narrated in Inside Steve’s Brain, it was clear that in the process of developing OS X, Jobs put a heavy focus on fully revamping the Mac OS 9

By | March 24th, 2017|Categories: Digital, UX/UI|Tags: , , , |

Design Thinking [Video]

What is Design Thinking A designer’s work is often perceived as the final object or deliverable of a project but the reality is that great, user-friendly design is a process. Understand the Why If you haven’t seen Simon Sinek’s “Start With Why” TedTalk, it’s a great look into the bigger picture surrounding the importance of

By | September 6th, 2016|Categories: Digital, UX/UI|Tags: , , , , |

15 Essential Tools For Designers

15 Essential Tools for Designers As designers, we continually rely on tools and resources to help produce great work. There are hundreds of design tools out there and sometimes it is hard to find the right one. Whether you are a UX Designer, Visual Designer, or Front-end Developer, these tools may help make your design/development

By | August 29th, 2016|Categories: Digital, UX/UI|Tags: , , , |

The UX of Error Messages

So you made a mistake. Or wait, did the website you were using make a mistake? Either way, errors can cause great frustration for users–users don’t like them and they will bounce away from their intended path. To err is human, To err is also the computer. A poorly designed error message will confuse users,

By | August 19th, 2016|Categories: Digital, UX/UI|Tags: , , , |

Powering Collaboration & Crossing the Divide

I Have an Identity Crisis Really, I do. I’ve struggled with my job title since my love of design has merged into my exploration of markup and coding languages. Most days I split my time between sitting with the designers and sitting with the developers. And I could not be happier. As a designer and

3 Keys to User Onboarding [Video]

Properly onboarding users to your digital experience is essential to converting lifetime users. Every day, our User Experience (UX) experts on our Digital team work with clients to ensure that they are implementing the best practices and core features of onboarding. Proper onboarding will help ensure that the investment you have made to your website, application,

By | August 16th, 2016|Categories: Digital, UX/UI|Tags: , , |

Siri vs. Alexa | Which One Has the Superior User Experience?

Apple’s Siri has dominated the virtual personal assistant market since it was introduced as a feature of the iPhone 4s in 2011. However, Amazon has made massive strides to compete with Siri with the release of Amazon Echo and its voice-enabled feature, Alexa, earlier this year. While Siri and Alexa have some key differences, we

By | June 30th, 2016|Categories: Digital, UX/UI|Tags: , , |

10 Heuristics of User Experience (UX) [Video]

An easy-to-use product will win hearts. In our first installment of our MetroStar Minute series, we cover our top 10 heuristics (approaches to quickly achieve immediate goals) for incorporating superb UX into your next product design. By taking a “user-first” approach, your team will build a product that your users can’t help but love.

By | February 11th, 2016|Categories: Digital, UX/UI|Tags: , |

The UX Train: Getting Your Clients on Board

You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics are outweighing the needs of the user. As advocates for your users, you must persuade your clients and stakeholders to put the users

By | October 19th, 2015|Categories: Digital, UX/UI|Tags: , , , |