5. Trust and loyalty: Fostering feelings of trust and loyalty within your users means that users feel comfortable and confident investing time, effort, and even personal information into your product and brand as a whole. Trust and Loyalty keeps users coming back and recommending your product to others. It’s a feeling of comradery and reliance on your product and it is usually the end goal of achieving excellent UX
How do I UX?
UX professionals have numerous tools to help you achieve every one of those goals but you may be wondering: “When do I apply such tools?” and the answer is: throughout the entire process.
Product development is typically divided into three phases: Discovery, Design, and Implement and Evaluate. Throughout each of these phases, your team should be able to answer the following questions:
“Who are our users?”
“What do they want?”
“What do they need?”
“How will users use this?”
“Will they get confused by this?”
“Where would they look for this?”
Implement and Evaluate
“How do they like it?”
“Are they using it the way we thought?”
“How can we improve it?”
Now that you should have a better understanding of what UX is, why it is important, and how it should be integrated throughout the design process, your product really is going to change the world.