Strong Information Architecture Makes Your Digital Strategy

Strong Information Architecture Makes Your Digital Strategy Digital Strategy. Data Accessibility. Community … It’s no wonder why we’re excited to be a sponsor for World IA Day DC 2018. This annual gathering, hosted by the Information Architecture Institute, connects people that are passionate about Information Architecture (IA) with other like-minded professionals to share their thoughts, ideas, and work. As technologies evolve considerably from year to year, a recurring topic

Design Thinking [Video]

What is Design Thinking A designer’s work is often perceived as the final object or deliverable of a project but the reality is that great, user-friendly design is a process. Understand the Why If you haven’t seen Simon Sinek’s “Start With Why” TedTalk, it’s a great look into the bigger picture surrounding the importance

By | 2017-05-25T17:17:07+00:00 September 6th, 2016|Categories: Digital, UX/UI|Tags: , , , , |

The UX Train: Getting Your Clients on Board

You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics are outweighing the needs of the user. As advocates for your users,

The Secret to a Great Product: Superb UX

Oh no. It’s happening. You’re sitting in a meeting and one of those horribly awkward moments has arrived when no one knows the answer to an important question: how do we incorporate User Experience (UX) into this project? Your company has heard about UX, realized its importance, and hired all the right people but…now

Where Are Your Digital Users Looking?

I Love Cognitive Psychology Cognitive psychology taught me that even really smart, capable individuals are susceptible to cognitive biases simply because we’re humans and that’s what humans do. A few examples of cognitive biases are: Confirmation Bias: Our natural tendency to be drawn to information that reinforces our own views Hindsight Bias: A tendency

By | 2017-05-25T16:10:01+00:00 August 18th, 2015|Categories: Digital, UX/UI|Tags: , , |

The Importance of Incorporating User Experience into Your Products

You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your vision to life. It’s going to be amazing. Before you get too far, have you thought about your users and how