GSA 00CORP (Combined 541 and 874)

SIN C874-1/RC: CONSULTING SERVICES

Contractors provide expert advice, assistance, guidance, and counsel to improve the performance, quality, timeliness, and efficiency of services provided by the federal government. Task orders may include but are not limited to:

• Strategic, business, and action planning

• Acquisition and procurement planning and execution

• Performance-based budgeting

• Systems alignment

• Cycle time organizational assessments

• High performance work leadership systems

• Performance measures and indicators

• National security strategy and policy development

• Emergency management and preparedness

• Medical and healthcare consulting

SIN C874-4/RC: TRAINING SERVICES

Includes off-the-shelf, or customized off-the-shelf training packages related to specific business services. Task orders may include, but are not limited to:

• Customer service

• Team building

• Performance measurement

• Performance problem solving

• Business process reengineering

• Strategic planning

• Process improvement

• ISO 9000

• Statistical process control

• Quality management

• Benchmarking

• Change management

SIN C874-7/RC: PROGRAM AND PROJECT MANAGEMENT

Contractors provide services related to initiating, planning, controlling, executing, and closing out projects and programs programs. Task Orders may include, but are not limited to:

• Sketches, drawings, publication designs, and typographic layout

• Furnishing custom/stock artwork (including electronic artwork)

• Project leadership and communications

• Scheduling and cost control

• Risk management

• Management of project quality

• Project scope management

• Program/project performance measurement

• Program integration

• Program/project documentation

SIN C541-1/RC: ADVERTISING SERVICES

Services provided under this SIN will promote public awareness of an agency’s mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups, and engage in recruitment campaigns. Services include, but are not limited to:

• Advertising objective determination

• Message decision/creation

• Outdoor marketing and media services

• Social media

• Direct mail services

• Planning, selection, and placement of broadcast or printed media (radio, television, public service announcements, newspaper, etc)

• Advertising evaluation related activities to advertising services

SIN C541-2/RC: PUBLIC RELATIONS SERVICES

Providing customized media and public relations services including:

• Development of media messages and strategies

• Recommendations for media sources for placement of campaigns

• Preparing media materials such as: background materials, press releases, speeches and presentations, and press kits

SIN C541-3/RC: WEB-BASED MARKETING SERVICES

Services include:

• Web-based tasks such as design and maintenance services

• Email marketing

• Interactive web design

• Screencasts, mobile applications, and kiosks

SIN C541-4A/RC: MARKET RESEARCH AND ANALYSIS

Services include:

• Customized strategic marketing plans, branding initiatives, methods for creating public awareness of products, services issues, and measurable marketing objectives

• Determining market trends and conditions

• Identifying and implementing appropriate strategies

• Conducting primary market research

• Conducting individual interviews, preparing/distributing surveys, and compiling and analyzing results

SIN C541-4B/RC: VIDEO AND FILM PRODUCTION

With these services, you will be able to inform the public and other government agencies about the latest products, services or issues in various outputs such as standard formats, CD-ROM, DVD and video streaming development. Filming may be in studios, on location, at live shows, or events. Examples of services include:

• Writing

• Directing

• Shooting

• Arranging for talent / animation

• Narration

• Music and sound effects

• Distribution

• Editing

SIN C541-4F/RC: COMMERCIAL ART AND GRAPHIC DESIGN

Services include commercial art, graphic design, and special effects that educate the consumer market about a product or service, including:

• Updating, rewriting, and/or editing materials

• Conceptual design and layouts

• Copywriting and technical writing services

• Sketches, drawings, publication designs, and typographic layouts

• Furnishing custom or stock artwork (including electronic artwork)

SIN C541-4G/RC: CHALLENGES AND COMPETITION SERVICES

• Assist in the development of challenges, contests, and/or competitions

• Provide marketing and advertising support

• Assist in the conduct of the challenge, contest, and/or competition

• Facilitate events and support the judging of events

• Prizes or other incentives may be offered by federal agencies to find innovative or cost-effective solutions to improving open government

SIN C541-5/RC: INTEGRATED MARKETING SERVICES

Services under this SIN will provide comprehensive solutions that integrate strategically targeted marketing tactics. This SIN allows for a seamless marketing campaign. SIN 541-5 may not be used to fulfill individual requirements that are covered separately by other SINs in this schedule. SIN 541-5 may only be used to fulfill comprehensive agency requirements that span multiple service offerings from the Schedule, including:

• Service execution of media planning

• Media outreach

• Creative multimedia campaigns