5 Valuable Google Analytics Custom Reports

Google Analytics provide a wealth of data and invaluable insight for your website. Users can gain insights from standard reports, however, navigating through all of the data can be a challenge that may take more than a few clicks. Fortunately, custom reports allow you to obtain the specific insights you’re looking for. No matter

Part 2: 7 Simple Suggestions for Mobile Optimization

Avoid Being Abandoned Last week we discussed embracing the mobile-friendly movement. Take a moment and look around, if you’re not reading this on a mobile device, you probably have one (or two) sitting within reach. Remember the last time you accessed a site on a mobile device, and you couldn’t read the text, or

Part 1: Mobile-Friendly Doesn’t Mean Mobilegeddon

Last week Google rolled out their mobile-friendly update. Web chatter leading up to the April 21st roll-out contained headlines with phrases like “wreak havoc on small business” and “Brace Yourselves”. “Mobilegeddon” descended full force – complete with flaming asteroids and mushroom clouds. Before we tackle “Mobilegeddon”, it’s important to understand Google’s Mobile-Friendly Algorithm. Google’s