3 Keys to User Onboarding [Video]

Properly onboarding users to your digital experience is essential to converting lifetime users. Every day, our User Experience (UX) experts on our Digital team work with clients to ensure that they are implementing the best practices and core features of onboarding. Proper onboarding will help ensure that the investment you have made to your website,

By |2017-06-02T02:29:40+00:00August 16th, 2016|Categories: Digital, UX/UI|Tags: , , |

The UX Train: Getting Your Clients on Board

You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics are outweighing the needs of the user. As advocates for your users,

The Secret to a Great Product: Superb UX

Oh no. It’s happening. You’re sitting in a meeting and one of those horribly awkward moments has arrived when no one knows the answer to an important question: how do we incorporate User Experience (UX) into this project? Your company has heard about UX, realized its importance, and hired all the right people but…now

Where Are Your Digital Users Looking?

I Love Cognitive Psychology Cognitive psychology taught me that even really smart, capable individuals are susceptible to cognitive biases simply because we’re humans and that’s what humans do. A few examples of cognitive biases are: Confirmation Bias: Our natural tendency to be drawn to information that reinforces our own views Hindsight Bias: A tendency

By |2017-05-25T16:10:01+00:00August 18th, 2015|Categories: Digital, UX/UI|Tags: , , |

The Importance of Incorporating User Experience into Your Products

You’re Brilliant. You’ve come up with an idea for a product that you know is going to Change the World. You have a team of technicians, developers, designers, engineers, and managers bringing your vision to life. It’s going to be amazing. Before you get too far, have you thought about your users and how

If You Don’t Start Quickly and Fail Early You’re Not Innovating

At MetroStar we believe collaboration is the foundation for innovation. One of the ways we instill collaboration and innovation into our culture is through our Digital Ignite sessions. The Ignite sessions are used as an open forum where team members can discuss best practices, trending topics, share work to elicit feedback, conduct an experiment or

By |2017-05-03T13:22:07+00:00March 12th, 2015|Categories: Digital, UX/UI|Tags: , , |
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