Big Data is a powerful roadmap. Big Data can help stakeholders and analysts make informed decisions using comprehensive data visualization tools to clearly identify patterns of user behavior, conversations, and trends for their digital product or organization. But while Big Data paints the big picture, it can only go so deep to tell the real story:
When it comes to User Experience (UX), a data-driven design approach is a smart and savvy way to evolve a website, app, or any other digital product. It not only sets the rhythm of the experience; it follows the beat of the users—what they feel, think, and do. In the same way that DJs and
Buzzwords like “smart data,” “big data” or taking a “data-driven” approach are likely dominating conversations around the evolution of businesses. Although data-driven decision-making is becoming integral to success for organizations, the concepts behind it have been evolving for decades. In the 1960s, researchers at institutes like Harvard University develop the concept of a decision support
The Power of Data We live in a data-driven world. Every decision we make, every report we write, everything we do is powered by data. Appropriately leveraging data can be a powerful tool for enabling you to get the most out of your budget. Smart data decisions also help small businesses, make big business impressions.
In case you missed it, earlier this month MetroStar Systems partnered with George Mason University and Zoomph for GMU’s annual Usabilathon. The Usabilathon, an initiative led by GMU’s Human Factors and Applied Cognition program, provides graduate students with an opportunity to hack client driven solutions. Usabilathon participants were challenged to build a product that converted