The Breakdown: Personalized Data and the Power of Value

Big Data is a powerful roadmap. Big Data can help stakeholders and analysts make informed decisions using comprehensive data visualization tools to clearly identify patterns of user behavior, conversations, and trends for their digital product or organization. But while Big Data paints the big picture, it can only go so deep to tell the real story:

By | July 11th, 2017|Categories: Analytics, Business Intelligence|Tags: , , |

Translating Data Analytics for Better Business Intelligence

Buzzwords like “smart data,” “big data” or taking a “data-driven” approach are likely dominating conversations around the evolution of businesses. Although data-driven decision-making is becoming integral to success for organizations, the concepts behind it have been evolving for decades. In the 1960s, researchers at institutes like Harvard University develop the concept of a decision support

By | January 18th, 2017|Categories: Analytics, Business Intelligence|Tags: , , , |