Apple’s Siri has dominated the virtual personal assistant market since it was introduced as a feature of the iPhone 4s in 2011. However, Amazon has made massive strides to compete with Siri with the release of Amazon Echo and its voice-enabled feature, Alexa, earlier this year.

While Siri and Alexa have some key differences, we wanted to test which one was easier to use by comparing their digital user experience. The SlideShare below contains the result of our study.