Big Data is a powerful roadmap. Big Data can help stakeholders and analysts make informed decisions using comprehensive data visualization tools to clearly identify patterns of user behavior, conversations, and trends for their digital product or organization. But while Big Data paints the big picture, it can only go so deep to tell the real story: interests, preferences, influences, passion points, sharing habits—the ‘how’ and ‘why’ of human behavior in a connected world.
Personalized Data tells the story behind the Big Data roadmap. Collected through various methods, such as the analysis of social media profiles, Personalized Data can provide meaningful insights into the particulars of online human behavior. Personalized Data allows one to see meaning beyond the numbers, and to harness the data in a way that provides value to the end-user.