DIGITAL

Objective

As the premier provider of insurance, financial, and survivor services to the American Armed Forces Community, the American Armed Forces Mutual Aid Association’s (AAFMAA) #1 goal is exceeding member experience. In order to increase membership and continue improving member support, AAFMAA needed to deliver relevant and inspiring content to its audience. AAFMAA’s vision was to develop a messaging strategy that would provide relevant and inspiring content to military spouses through multiple media and communication channels—ultimately enhancing the overall member experience.

Solution

MetroStar’s Digital team worked with AAFMAA to identify married millenials as a new customer segment through market research, then developed a solution to communicate with them on the platforms they used the most. SpouseLink.org and the SpouseLink mobile app were designed and developed as part of a multichannel content strategy and user experience that included a modern open source content management systems. SpouseLink provides informative, supportive, and inspiring content quickly and easily, and demonstrates how non-profits’ can create dynamic and cost-effective communication channels to better target new audiences and increase memberships.

Technology

  • Agile Project Management

  • User Centered Design

  • Cross-Platform Development

  • WordPress

  • Content Strategy

  • Digital Marketing Strategy